Biography

I am a driven person with an outgoing personality, traveled extensively, worked with unique clientele, and had extensive schooling in a number of disciplines, which would add value to any company. Having been trained on all of Adobe Creative Suites and Final Cut Pro, I am fluent in design elements, color and design, video editing, and motion graphics. I have also worked in niche industries that require forward thinking, innovative methodologies, and tactics, and yet, can work in a team environment or be a leader. I love the outdoors, swimming, music, the arts, and love being creative in all that I do. I have traveled extensively, been to every state but Alaska, and all over North America. I appreciate that I have balance between the qualitative and quantitative mindsets, that allow me to bridge the divide between the two, maximizing all aspects of marketing and content creation.

A Few Industries and Business Sectors I Have Worked In

Music Industry

With more than two decades in the music industry, I have seen the various changes and challenges that face artists in the industry. I started a business to help manage, market, and book musical artists from around the world. Booking, managing, marketing and traveling as head of the touring company with bands from around the world. Published in a number of industry publications, magazines and blogs, while interviewing touring bands, hosting them, and marketing/managing them in all aspects of their careers. With connections across the globe in music media, labels, and venues around the world, I have maximized and flourished in this industry for a long time, all while working to get my MBA in between.

Technology Sector

I have extensive background in marketing and social media, as well as understanding brand positioning, design, and marketing channels that are outside the normal parameters; having worked in competitive industries such as music, arts, E-commerce, sports, and technology industries. I am also a firm believer in communication and community. I am a naturalist at heart, and spend my free time hiking and traveling in nature.

Education Sector

I have worked in the private education sector, helping kids to learn coding and technology to increase their future achievements through STEAM and STEM programs. Working with private tutors and technology educators to help young kids learn coding, science and math to become more advanced at an early age so they can be recruited by technology sector high schools and colleges.

Building & Manufacturing Sector

I was a manager and outside sales rep for a paint company for a number of years, and worked with contractors on job sites from the ground up. Recently, I have been working for a custom cabinet company called Valet Custom, doing content marketing for this local company. This means using an active voice for high end manufacturing and design, while creating video tours, video content and and marketing materials that leverage unique marketing ideas out outlets.

Non-Profit Sector

I have also worked in the Non-Profit sector, understanding the needs of fund raising, leveraging Giving Tuesday and donors, along with working to deliver on mission statements to gain traction in the market. Non Profits are unique businesses that require unique metrics and reporting to the board of directors.

Cannabis Industry

I have an extensive network of Cannabis related connections in the industry, having worked with Trog (Australian Cannabis Artist), the Church of Cannabis in Colorado, Kevin of Champs, Vegas Cannabis Magazine, toured grow facilities in Las Vegas, worked on design and marketing projects, have lists of Dispensary Contacts, as well as influencers in the industry, and I work for an app company called Blenddy. I currently work for a Cannabis Tech Company, so I know the industry issues well.

I understand the extreme difference in marketing in the Cannabis industry, due to restrictions. Most in marketing and sales do not understand the restrictions, and therefore, limitations that Cannabis Businesses face in this marketing arena. From understanding traditional marketing personas and targeting, to weaving through various keywords and images that are restricted in our industry, I have a vast knowledge and network of people in the industry that I am connected with to maximize marketing campaign goals.

Narrative Marketing

I am a firm believer in the balance of narratives/storytelling in combination with proven SMM tools and insights that convey an overall picture of marketing campaigns across multiple platforms and outlets. Understanding the key elements of design and narratives, I am conscious of the demographic and psychographic targeting to leverage growth in a specific market. Leadership means being open to team input, while understanding the need for dynamic thinking and creative messaging. Connection to the client or consumer must utilize secondary and tertiary connections that go beyond the product sales determination of cost, speed, and efficiency, and therefore, connect on those secondary levels and into psychographic connections to a company and product through branding and narrative engagement.

~Jeff Schenck